Personal-injury lawyer microsites
How many local cases never find your firm?
Search is local. Your growth strategy should be too. We build 10 useful, branded local microsites around the towns and case needs your firm serves. Then we publish, maintain and measure the network.
Built around your practice
Reach the communities your firm already serves.
We build and manage local websites in blocks of 10 under your firm's brand. Each covers a community and the cases you want, with relevant articles and a direct route to your intake team.
The economics
One solid retained matter can cover the complete founder year.
How much are 6+ new cases a year worth?*
The monthly advantage
100 sourced local news stories. Every month.
Ten articles per microsite, led by developments prospective clients care about. We begin in Atlanta, then Georgia, neighboring states and the wider U.S. Cautionary stories show costly mistakes and adverse events. Recovery stories show meaningful legal recoveries and why an injury can change care, work and daily life. Supporting buyer guides explain local search and case-acquisition economics. Included with the testimonial founder plan.
“The best practices for SEO continue to be relevant” for Google’s generative AI features. Google also recommends original value and useful supporting images.
Google Search Central, guidance for AI features
A generic city page, occasional how-to posts and a rankings report give a partner little basis for judging new business.
10 branded websites with distinct news-led content. Sources and claims checked before publication. Articles updated when the record changes. Form inquiries traced to the site that produced them.
The gap
One firm. Dozens of communities. One main website.
People search for help where they live. Your primary site remains the brand authority. The network gives each priority community a useful, trackable entry point.
Every site is a real destination
Your brand, phone, address, advertising language, mobile design, SSL, sitemap, analytics and bot-protected consultation form routed to your CRM or inbox.
Facts checked before publication
Official-source research, drafting, independent fact and citation review, compliance checks, attorney approval where required, publishing and refresh.
Know where inquiries come from
Form inquiries are labeled by website so reports follow qualified intake, not vanity traffic.
Local content with substance
Distinct information for each community, with your firm clearly identified. We review performance and improve pages as the network develops.
Program details
See the work before you decide.
Review the build schedule, the monthly news desk and the questions partners ask before requesting a consultation.
What “near me” changes
Distance is part of the result.
You may serve the whole Atlanta metro, but local discovery is still shaped by relevance, distance and popularity. Ten local websites give those communities a route to your firm without opening ten offices. Each addresses local search needs and directs inquiries to your existing intake team.
Read the sourced explanationFounder program · first five firms
Three plans. Clear scope.
Founder places are confirmed during your consultation.
Founder + testimonial
$2,000 setup$1,000/mo- 10-site block · 8-week build target
- 100 articles/month included while active
- Hosting, maintenance and lead routing
- Monthly reporting
- Rate locked while active
- Honest written and video feedback after using the service; no positive review required
Founder
$4,000 setup$1,500/mo- 10-site block · 8-week build target
- Hosting, maintenance and lead routing
- Monthly reporting
- Articles: $1,000 per 100
- Rate locked while active
Standard
$10,000 setup$2,500/mo- 10-site block · 8-week build target
- Hosting, maintenance and lead routing
- Monthly reporting
- 100 articles/month: $2,000 extra ($1,000 per 50)
Founder rate is limited to the first five firms. Advertising spend, third-party software and jurisdiction-specific legal review are not included unless agreed in writing.
Sourced field notes
Search, local visibility and case acquisition.
Three practical guides explain what changed, what local search does and how to compare acquisition costs without mistaking clicks for cases.
3 min read
Local search changed. The fundamentals did not.
What Google's current AI search guidance means for a personal-injury firm deciding what to publish and measure.
Read article →
3 min read
Why “lawyer near me” can miss a great firm
Local results are area-specific by design. Here is what proximity means and what a responsible service-area page can and cannot fix.
Read article →
3 min read
The math before you buy another legal lead
Compare inquiry cost, qualified consultations and signed matters with your own intake data before comparing channels.
Read article →Ready to map your market?
See your firm's market map.
Tell us your region and priority case types. We’ll identify the communities to cover, the content needed and how inquiries would reach your team.